Pre-launch preview · Products are concepts, not for sale

Southern truck apparel

Built for the backroads.

Truck-inspired apparel for the ones who live for wide wheels, muddy roads, and coastal weekends.

Sand in thetread.
Awaiting original hand-painted artwork

Wide wheels. Open roads. · Sand in the tread. · More than a truck. · Wear the build.

More than a truck

More than a Truck.

The collection is being developed around original, human-created automotive illustrations.